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It can be overwhelming trying to figure out where to start when it comes to marketing your business. Especially when it comes to marketing, there are so many options and so many specialists.

Where do you begin?

As a small business owner, it seemed to me that everyone always wanted money from me to help me do my marketing. I spent all kinds of money on things that didn’t work. I knew there was a lot of marketing I could be doing for free, but I was so busy running the business that I didn’t have time to look. A while back I joined twitter. My first message to every person who connected with me was,

What would be the most useful or helpful thing for your biz?

I was surprised by the variety of responses I received, many made me smile. But, the number one overriding desire my connections said was

How to I get more traffic and more customers ?

Well, I’m now at a point in my life that I do have the time to figure it out how to do marketing for free and to help others do the same. This is what led to this free marketing report. I wanted to share what I had learned. It’s only appropriate that 187 Free Ways to Explode Your Business be a Free Report. Most marketing consultants you hire won’t share this information with you because they need it to stay a mystery so that you are dependent on paying them to do it for you. Well, I don’t want to do it for you. I want to teach you how to do it for yourself or at least you should be able to make an educated decision on what to have someone else do for you. The goal is to create fisherman, and to teach more teachers.

I’m going to make it really easy for you. Here’s the step by step of how to make this list work for you.

First, read through all the tips and resources.
Second, highlight or check off your favorite tips. These are the ones that most apply to your business. They are either something that you love to do, or your customers love. Perhaps all your customers are on a particular forum, so checking and commenting on that forum regularly is important for you. Perhaps you have an expertise, then writing a blog may be a top item for you. Make a list of your top 10 items.
Third, Take that list and rank each one based on its value to your business in driving new customers to you. Then take into consideration the ease for you to implement. Perhaps an employee could implement or a virtual assistant. Paying an implementer should be substantially less expensive than paying a strategist.
Lastly, repeat. Once you have implemented those first 10, go back through the list and pick another 10 and so on.

Getting more customers is a process that takes time. Every effort builds upon the previous. Just stay consistent and keep at it.

Here’s to Unveiling your Success,

Debra Zimmer
The Expert Marketing Coach